is LIVE! Find out what we’re up to this year.


It’s been a year since our dear friend, Kelly Whaley, was unexpectedly diagnosed with stage IV breast cancer.  Within two months of her diagnosis, she passed away, leaving behind her now 5-year-old son, Gunner. This tremendous loss compelled a group of friends to come together and create an event that would honor Kelly and fulfill her last wish…



Friscovania 2016 debuted on October 22, at Toyota Stadium in Frisco, Texas, embracing Kelly’s four greatest passions: Gunner, fashion, music, and Halloween. Because she was a single mother who always gave without ever expecting anything in return, we wanted to fulfill Kelly’s last wish and make sure Gunner’s education would be provided for, while creating a place where Kelly’s creative legacy could live on.



This North Texas Halloween extravaganza was hosted by Mayor Maher Maso and his wife Cindy Maso, and it was designated the Mayor’s Safe Trick-Or-Treat Zone, featuring a haunted carnival for kids, live music, and a wicked runway show with some of the biggest names in fashion. In just two months from its conception, the event raised over $116,000 and welcomed over 3000 visitors. A scholarship was created for Gunner and the remaining proceeds went to City House to support their mission of providing emergency shelter and transitional residential services to children and young adults who are in need due to abuse, neglect, or homelessness.



Our group, along with the Frisco community, was overjoyed from the success of Friscovania 2016. This year, Model Behaviors is dedicated to assisting nonprofits in the community geared toward helping kids in need through our partnership with FC Dallas and this year’s honorary master and mistress of ceremonies, Randy and Kristy Pitchford of Gearbox Software. Together, with this mission in mind, we will extend our commitment to City House for another year, maximizing our giving efforts to this incredible nonprofit partner.



The issues plaguing young people today are far greater than ever before, and the consequences are more severe. Sixty percent of women aging out of foster care end up homeless, pregnant, incarcerated, or dead after the first year. For this reason and through current strategic planning, the proceeds from Friscovania 2017 will help City House expand their efforts, combining their Frisco and Plano locations into a larger and more efficient Young Women’s Transitional Living Program House, better accommodating these youth, ages 18-22, and serving this increasing North Texas population.



Friscovania 2017 will be held on Saturday, October 21 from 4:00 p.m. to 9:00 p.m., with fun new additions like a virtual haunted hay maze, magic shows, art installations, haute new fashions, interactive photo opportunities, live music and entertainment, and much, much more. Tickets for Friscovania are $10. Parking is free, and children 2 years old and younger get in free.



At Model Behaviors, we are women—mothers, sisters, daughters, friends—and Kelly’s story is our story. It has led us to think differently about our future and the future of women in our community. In addition to Friscovania this year, we are partnering with FC Dallas’ Ladies Night Out presented by AdvoCare, to add a wellness component to the evening.



On Tuesday, October 3, from 6:00 p.m. to 9:00 p.m. Ladies Night Out with A Purpose will serve as the kickoff event for Friscovania, exclusively for women. It will be the first of 4 mobile mammogram screenings provided by Texas Health Resources at Toyota Stadium throughout the months of October and November.



Ladies will enjoy signature cocktails and lite bites, music, beauty and wellness stations as the evening begins, an on-field experience and behind-the-scenes tour with some of the hottest athletes in professional soccer, and the evening will cap off with performances by celebrity crooners, Austin Allsup from The Voice Season 11 and Johnny Hayes & The Loveseats from The Voice Season 12. Tickets for Ladies Night Out with A Purpose are $30. This donation will include 2 tickets to Friscovania and help provide screenings for 100 women in North Texas.

So, grab the gals, come parade your perfect pink, and make this a real Ladies Night Out with a Purpose! Then, come back and see us for Friscovania 2017, for a ghoulishly good time for the entire family!

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