Advocare Sys

In 2014, Model Behaviors teamed up with AdvoCare to promote a healthier lifestyle from the inside, out. As a premier health and wellness company, AdvoCare focuses on products supporting energy, weight-loss, nutrition, and sports performance.

Toni Muñoz-Hunt was named spokeswoman of AdvoCare’s Supplement Your Skin (SYS) skin care line, and as part of this collaboration, Model Behaviors produced the photo shoot and behind-the-scenes video for the full-scale ad campaign that was launched during AdvoCare’s National Success School held at AT&T Stadium. Toni also introduced the line in front of a crowd of 40,000 distributors.

DESIGN: Came up with the vision and concept for the entire photo and video shoots. Secured and prepared indoor and outdoor locations for this one-day shoot. Leveraged fashion connections to secure clothing pieces from socially responsible and ethical design houses. Styled six looks to reflect the natural, organic aesthetic of the campaign.

EDITORIAL: Prepared a nine-page booklet detailing the shoot schedule, each crew member and model involved, the aesthetic of the shoot, and the overall concept and budget of the shoot.

MULTIMEDIA: Photos for AdvoCare SYS’s full-scale ad campaign accompanying the launch of their new skin care line. Behind-the-scenes video to highlight the natural beauty and healthy skin resulting from continuous use of the SYS product.

PRODUCTION: Brought in our photographer and videographer to capture the natural beauty that SYS helps create. Booked our celebrity makeup artists and stylists.

STRATEGY: Helped secure national media exposure by teaming up with our celebrity makeup artists to promote the line while working with their celebrity clientele, through social media and editorial magazine photo credits. Donated the entire production cost to one of our community partners, New Friends New Life, a nonprofit which restores and empowers formerly trafficked girls and sexually exploited women and their children. We were simultaneously working on NFNL’s The ManKINDness Project and this was our way to pay it forward and help see them through the initial stages of this educational program implemented in schools.